The visual identity of Bottaro Sabores is a blend of retro charm and modern simplicity, designed to reflect the brand’s playful yet high-quality approach to frozen savory snacks. The design revolves around a retro-style cartoon character, a friendly and expressive coxinha, embodying the fun and nostalgic appeal of traditional Brazilian street food.

The color palette is kept clean and striking, using primarily blue and white, reinforcing a sense of freshness, trust, and a timeless aesthetic. This combination makes the brand easily recognizable and visually appealing across packaging, digital presence, and promotional materials.

With a mix of playful typography, vintage cartoon elements, and a crisp color scheme, the Bottaro Sabores brand stands out in the frozen food market, offering a memorable and engaging experience for customers looking for authentic yet modern Brazilian flavors.